Audible Renews Ad Campaign with FarPoint Media
January 2, 2007
FarPoint Media�s Michael R. Mennenga was pleased to announce today that Audible.com has renewed a Podcast advertising campaign commitment.
After a successful test-campaign in December of last year to evaluate the potential of marketing the Audible.com brand and products through the Podcasts available on the FarPoint Media network, Audible.com chose to continue advertising with FPM during their campaign.
Audible.com® is the Internet's leading provider of spoken audio entertainment, information, and educational programming. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady® mobile audio players. Audible offers over 80,000 hours of audio programs from 270 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, podcasters, and business information providers.
With Audible, you can download your audio programs in minutes, and listen anytime, anywhere using more than 190 popular handheld devices, including exclusive compatibility with the Apple iPod®. Make the most of your commute with the daily audio digest of The Wall Street Journal. Turn your workout into a language class with Spanish lessons. Get a head start on your coworkers by listening to business audiobooks during your lunch hour.
Audible.com is the Apple iTunes Music Store exclusive provider of spoken word audio and is partnered with great publishers like Random House, HarperCollins Publishers, Inc, Penguin Audio, Simon & Schuster Audio, Time Warner Audiobooks, and dozens more. Some of their key business partners include Amazon.com, Creative Labs, Dell, Microsoft, Palm, and XM Satellite Radio. Audible also invented the first mobile audio player, which is currently on display at the Smithsonian.
The advertising campaign was brokered by Kiptronic. For more information, visit www.audible.com
