Audible Tests Ad Campaign with FarPoint Media
November 15, 2006
The exclusive provider of spoken word audio productions for Apple�s iTunes Music Store is spreading the word via Podcasts on FarPoint Media.
FarPoint Media�s Michael R. Mennenga announced today that Audible.com will include a Podcast advertising campaign for the month of December. This will be a test-campaign to evaluate the potential of marketing the Audible.com brand and products through the Podcasts available on the FarPoint Media network. Audio spots and banner ads will target the growing audience of spoken-word programming.
Audible.com® is the Internet's leading provider of spoken audio entertainment, information, and educational programming. Content from Audible is downloaded and played back on personal computers, CDs, or AudibleReady�mobile audio players. Audible offers over 80,000 hours of audio programs from 270 content partners that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, podcasters, and business information providers.
The advertising test-campaign was brokered by Kiptronic. For more information, visit www.audible.com
